外贸网站帮助企业利用互联网接洽潜在客户，这种开拓市场的方式对于外贸企业来说充满了吸引力。为了从外贸网站获得更多的客户，我们直到需要从两方面考虑：一是网站能否较好暴露在客户面前；第二是网站能否带来较高的转换率，使到访者发出合作意向。

谈到如何暴露在访问者面前，少不了追求在搜索引擎的自然排名，也就是我们所说的SEO。不是所有人都有时间专门去做这一研究的。真正“大师级”的搜索引擎优化师，是那些花很多时间专门研究SEO及相关话题的人！SEO专家们认为作为一般的网站维护人员掌握以下五个搜索引擎优化技巧，是优化过程中比较关键的：

检查搜索引擎爬行错误的网页

监察搜索引擎爬行错误的报告，密切注视你的网站和网页的运行状态，这是非常重要的！监察错误报告能够帮助你确定“什么时候在哪个位置”，Google机器人或其它爬行程序不能将你的网站内容编入索引——这能让你更快找到解决问题的办法。一般，我们可以通过Google的管理员工具查找错误的连接地址。

尽少使用Flash内容

前几年，Flash的使用就像野火一样快速蔓延。它看起来很简洁、可以快速下载，这使得互联网中的互动性和动画又上升到了一个新台阶。但从SEO的角度来看，Flash是空白的。搜索引擎不能索引带Flash文件的文本或内容，因此，从易登陆和搜索引擎优化的角度来看，要尽少使用Flash 文件——最好是在无关紧要的内容里使用！

确保每一网页都有独特的和描述性meta标签</h1> <p>优化<title>标签也是最重要的一个 SEO技术要点，许多网络管理员显然都很不了解，他们在许多网页上都使用重复的<title>标签，没有用它增加流量，失去了它的价值。你可以在Google里运行搜索一个有竞争性的关键词——点击靠前的几个链接，然后观察窗口标题栏上出现的文字，你会发现这些文字都是关键字，包括了你网页的目标关键字。</p> <h1>确保你的网页内容中含有目标关键字</h1> <p>有些外贸网站维护人员发布网页后，他们希望就这一专题中针对比较有竞争性的关键字，能获得很好的排名。但若你的网页内容中根本不包含目标关键字，要实现这一点是根本不可能的！这意味着要创建与关键字高度匹配的网站内容，当然，绝对不能是关键字作弊（spam）。你需要做的就是不断的写文章——如果你不喜欢做这些事，也可以聘请专业人士来帮你完成。简而言之：如果你网站上没有与目标关键字相匹配的相关内容，你的网站也不会有很好的排名。</p> <h1>做好网站内部链接</h1> <p>把网站内部的各个网页链接起来对于帮助搜索引擎收录是非常重要的工作，尽管这会增加网站维护人员的工作量，但是实践告诉我们这一工作是值得做的。对于一个产品与内容较多的网站来说，较深层的内容依靠网页之间编织的链接网才可以被搜索引擎很好的收录。对于以增加内容来做排名的外贸网站来说，把这些内容如何呈献给搜索引擎就是依靠这些内部链接了。</p> </div> <footer> </footer> </article> </main> </div> </div> <div class="position-relative my-0"> <svg class="bottom-slant" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 100" preserveAspectRatio="none"> <polygon fill="#f8f8f8" points="0,0 100,100 0,100" /> </svg> </div> <footer id="footer" class="c-footer bg-white"> <section id="contact/" class="bg-light pb-6 w-100"> 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